As a 20 year veteran of the entertainment industry and a three-time Emmy® Award winner, it excites me to be a part of the next wave of media production — that of transmedia. Through the University of Houston’s Transmedia Initiative, youth and adults can be trained in transmedia production and within the accelerator program, a selected group will also be given the opportunity to craft educational and family-centered entertainment so that they can stay in this region and build out their creative studios. It is time to see the media community thrive in Houston. That time is now.
Jeff Gomez, CEO of Starlight Runner Entertainment, shares his personal story of how he became a pioneer of transmedia storytelling and an expert at incubating new entertainment franchises, strategic planning and production for cross-platform implementation.
Very moving words and a stirring call to action to content creators. I think I may just have an new hero in Mr. Gomez. Luanne Brown
Trans / Seven Studio is a transmedia production studio focused on producing marketing campaigns, and entertainment and educational story worlds that flow across at least three media platforms.
Trans / Seven Studio is the only transmedia production studio in the south that produces multi-platform content for any range of target audience throughout the world who seek stimulating, technologically advanced, and artistically exquisite story worlds that can be enjoyed on media devices at any time. The studio’s vision is to create transmedia story worlds that encourages in-person interactions to generate real-world transformation.
Trans / Seven team is led by an award-winning broadcast producer, Jon Lindgren, and leading transmedia producer, Karen Snyder (a.k.a KYS Realm), MFA
The company develops marketing, educational, and entertainment story worlds
Based in Houston
13003 SW Freeway, Suite 110, Stafford, TX 77477
In 2013, the Tribeca Film Festival began accepting transmedia projects under their Experiential Work award.
TRIBECA: EXPERIENTIAL WORK AWARD
Tribeca exhibits experiential work throughout the festival to showcase new forms and uses of media, highlighting innovation across a variety of platforms. These may range from virtual reality projects to cross-platform films, websites, multi-media installations, games and apps. Submissions will be considered for the Tribeca Storyscapes section; and the Virtual Arcade (for mobile and tethered VR projects).
Works may include but are not limited to virtual reality projects, augmented reality projects, web projects, mobile apps, games, multi-media installations and multi-platform works, but in any event, projects must have some sort of interactive element. Linear films will not be accepted.
- Submissions to the festival generally open in September
- Submission Deadlines are generally in mid-December
- The festival is held in April in New York City
ABOUT GVS Transmedia Accelerator
GVS Transmedia Accelerator is a Hawai’i-based initiative that empowers creative entrepreneurs to launch original, future-proof, impacting franchises for wide commercial audiences.
Created in Hawai’i – made for the World
The GVS Transmedia Accelerator is bringing together a world class community of entrepreneurs, creatives, mentors, investors, innovators and technologists, all with a common trait: the ability to dream big and tell your story through Transmedia.
Global Virtual Studio (GVS) is a team of content creators based on the Big Island of Hawai’i and connected to the world. GVS is passionate about transforming original ideas into stories and bringing them to life. Utilizing the talent of the global community, GVS works to fully conceptualize and then refine dynamic characters, stories and ideas to shape uniquely stunning creations.
Founded by veteran filmmaker and entrepreneur David L. Cunningham, GVS employs an innovative model of virtual production that maximizes untapped creativity, world time-zones and economies of scale. GVS specializes in everything from transmedia franchise development and creative proof of concept to post production and marketing for a wide array of transmedia products.
AUTHOR(s): Andrea Phillips
VALUE: A solid primer of research, real-world experience and insightful case studies.
What is transmedia storytelling and what can it do for you?
It’s the buzzword for a new generation―a revolutionary technique for telling stories across multiple media platforms and formats―and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.
Why do you need A Creator’s Guide to Transmedia Storytelling?
If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures―at a fraction of the cost.
You’ll learn how to:
- Choose the right platforms for your story
- Decide whether to DIY or outsource work
- Find and keep a strong core production team
- Make your audience a character in your story
- Get the funding you need―and even make a profit
- Forge your own successful transmedia career
With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites―or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.
This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level―through transmedia storytelling.
Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.David Gale, Executive Vice President, MTV Cross Media