TRANSMEDIA LECTURE BY: Dr. Pamela Rutledge

ABOUT THIS VIDEO

Introduction to Branding and Transmedia Storytelling Course#MSC566 at Fielding Graduate University for masters and doctoral level students. Psychology of branding, narrative applied to transmedia storytelling to develop brand storyworlds.

LECTURE BY

Dr. Pamela Rutledge

Director, Media Psychology Research Center
Faculty, Fielding Graduate University, Media Psychology
Instructor and Advisory Board Member, UC Irvine Extension
Blogger, Psychology Today