TRANSMEDIA LECTURE BY: Dr. Pamela Rutledge

ABOUT THIS VIDEO

Lecture 2 focuses on the psychological implications for consumer behavior of the changing media environment. Informed by social cognitive theory and the role of self-effiacy, new expectations of participation and connection challenge the approach to traditional messaging and demand empowerment customer-centric content that is consistent with new self-narratives.

LECTURE BY

Dr. Pamela Rutledge

Director, Media Psychology Research Center
Faculty, Fielding Graduate University, Media Psychology
Instructor and Advisory Board Member, UC Irvine Extension
Blogger, Psychology Today